Insignia Financial – a new era in financial wellbeing

Over the last 175 years IOOF has undergone significant change. From our origins as part of the Independent Order of Odd Fellows, a friendly society caring for people in need, to a top 200 ASX-listed company and one of Australia’s leading providers of financial advice, super, investment and trustee services.

To better reflect the organisation we are today, and our focus on creating financial wellbeing for all Australians - we’re excited to announce we have changed the name of our enterprise brand from IOOF to Insignia Financial. This is also reflected in the change to the name of our listed parent company – IOOF Holdings Ltd has changed its name to Insignia Financial Ltd.

Insignia Financial will be our new corporate brand for our portfolio of brands, including MLC. You will start to see the Insignia Financial brand when you interact with IOOF staff throughout 2022 as we take a phased approach to making changes. 

Please note, there are no changes to IOOF-branded products or services, our other business brands or the way you engage with us at this time. 

For now, it is business as usual. This change in name does not impact IOOF or MLC clients and there is no action you need to take.

If you have any questions, please contact your usual IOOF representative. Alternatively, please contact us directly.

For further information, please read the ASX announcement.