IOOF partners with GROW Super
IOOF has entered into a strategic partnership with GROW Super, one of Australia’s leading digital superannuation providers. IOOF’s minority stake will support the company’s continued growth and innovations to enhance adviser and client engagement.
GROW Super believe in helping Australians make better financial decisions and have a proven capability of engaging clients through a leading digital experience. The decision to partner with GROW Super is another step towards IOOF building a leading advice-led wealth management business which differentiates it from competitors.